Supply Side

Supply Side

This course provides an overview of the programmatic industry's supply side and explains how publishers manage their inventory.

About this course

You will learn how to distinguish between programmatic supply sources

Curriculum0 hr 17 min

  • Supply Side Concerns
  • The AdTech Tax 0 hr 4 min
  • Supply Path Optimization 0 hr 3 min
  • Publisher Ad Servers
  • What is the Publisher Waterfall? 0 hr 2 min
  • Disrupting the Publisher Waterfall 0 hr 1 min
  • Header Bidding 0 hr 3 min
  • How Does Header Bidding Work? 0 hr 1 min
  • Advantages of Header Bidding 0 hr 1 min
  • What is a Header Wrapper? 0 hr 1 min
  • Knowledge Check
  • Supply Side - Knowledge Check 0 hr 0 min
  • Your Opinion
  • Tell us what you think!

About this course

You will learn how to distinguish between programmatic supply sources

Curriculum0 hr 17 min

  • Supply Side Concerns
  • The AdTech Tax 0 hr 4 min
  • Supply Path Optimization 0 hr 3 min
  • Publisher Ad Servers
  • What is the Publisher Waterfall? 0 hr 2 min
  • Disrupting the Publisher Waterfall 0 hr 1 min
  • Header Bidding 0 hr 3 min
  • How Does Header Bidding Work? 0 hr 1 min
  • Advantages of Header Bidding 0 hr 1 min
  • What is a Header Wrapper? 0 hr 1 min
  • Knowledge Check
  • Supply Side - Knowledge Check 0 hr 0 min
  • Your Opinion
  • Tell us what you think!