Programmatic Resources | 中文

Programmatic Resources | 中文

This course is in Chinese. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • 最常见的线上广告尺寸有哪些?
  • 将网站访问者转变为客户
  • Tracking
  • 有效展示是什么?
  • 广告服务器运作的方式?
  • 追踪像素是什么?
  • 跟踪文件:不是甜点的那种
  • 用户可以退出广告吗?
  • Programmatic Economics
  • 展示的经济学
  • 线上广告的主要参与方
  • 实时购买展示广告

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • 最常见的线上广告尺寸有哪些?
  • 将网站访问者转变为客户
  • Tracking
  • 有效展示是什么?
  • 广告服务器运作的方式?
  • 追踪像素是什么?
  • 跟踪文件:不是甜点的那种
  • 用户可以退出广告吗?
  • Programmatic Economics
  • 展示的经济学
  • 线上广告的主要参与方
  • 实时购买展示广告