Programmatic Evolution

Programmatic Evolution

This course will give you a history of programmatic, define the term programmatic, explain the economics of programmatic, and review the programmatic supply types.

Curriculum0 hr 55 min

  • The Evolution of Advertising 0 hr 3 min
  • 2019 Programmatic Trends By the Numbers 0 hr 3 min
  • What is Programmatic?
  • What is Programmatic? 0 hr 2 min
  • The Shift to Programmatic 0 hr 2 min
  • Programmatic Defined 0 hr 0 min
  • Programmatic Evolution 0 hr 3 min
  • How the Key Digital Players Have Evolved 0 hr 4 min
  • Programmatic Key Players 0 hr 1 min
  • The Advertising Technology Landscape 0 hr 7 min
  • The Programmatic Advertising Landscape 0 hr 5 min
  • Programmatic Economics
  • How Programmatic Ads are Bought and Sold 0 hr 1 min
  • Real Time Bidding (RTB) 0 hr 2 min
  • Economics of Programmatic Ads 0 hr 2 min
  • RTB Auction Details and Algorithms 0 hr 4 min
  • Auction Models 0 hr 2 min
  • Bid Shading 0 hr 2 min
  • Programmatic Supply Types
  • Open Exchange 0 hr 1 min
  • Private Marketplace (PMP) 0 hr 1 min
  • A Checklist for Entering a Private Marketplace 0 hr 2 min
  • Programmatic Guaranteed 0 hr 1 min
  • Preferred Deal 0 hr 1 min
  • Programmatic Supply Types Summary 0 hr 2 min
  • Knowledge Check
  • Programmatic Evolution - Knowledge Check 0 hr 1 min
  • Your Opinion
  • Tell us what you think!

Curriculum0 hr 55 min

  • The Evolution of Advertising 0 hr 3 min
  • 2019 Programmatic Trends By the Numbers 0 hr 3 min
  • What is Programmatic?
  • What is Programmatic? 0 hr 2 min
  • The Shift to Programmatic 0 hr 2 min
  • Programmatic Defined 0 hr 0 min
  • Programmatic Evolution 0 hr 3 min
  • How the Key Digital Players Have Evolved 0 hr 4 min
  • Programmatic Key Players 0 hr 1 min
  • The Advertising Technology Landscape 0 hr 7 min
  • The Programmatic Advertising Landscape 0 hr 5 min
  • Programmatic Economics
  • How Programmatic Ads are Bought and Sold 0 hr 1 min
  • Real Time Bidding (RTB) 0 hr 2 min
  • Economics of Programmatic Ads 0 hr 2 min
  • RTB Auction Details and Algorithms 0 hr 4 min
  • Auction Models 0 hr 2 min
  • Bid Shading 0 hr 2 min
  • Programmatic Supply Types
  • Open Exchange 0 hr 1 min
  • Private Marketplace (PMP) 0 hr 1 min
  • A Checklist for Entering a Private Marketplace 0 hr 2 min
  • Programmatic Guaranteed 0 hr 1 min
  • Preferred Deal 0 hr 1 min
  • Programmatic Supply Types Summary 0 hr 2 min
  • Knowledge Check
  • Programmatic Evolution - Knowledge Check 0 hr 1 min
  • Your Opinion
  • Tell us what you think!