Measurement

Measurement

This course equips you with an essential understanding of prominent industry topics such as Ad Quality, Attribution, GDPR and CCPA

About this course

This course will outline and explain:

  • Measurement best practices in programmatic
  • Ad quality concerns
  • Attribution
  • Identity

You will develop your knowledge and understanding of how and why cost and engagement are measured and how you can measure your campaign's performance against your own specific goals.

Upon completion of this course you will be able to:

  • Define industry terminology associated with Ad Quality and Identity
  • Recall common Attribution models

Curriculum0 hr 34 min

  • Measurement
  • Cost and Engagement Metrics 0 hr 2 min
  • Cost and Engagement Metrics Article 0 hr 2 min
  • What the Click? The Importance of Looking Beyond Click-Based Metrics 0 hr 2 min
  • Why Clicks Don’t Equal Brand Engagement 0 hr 1 min
  • Ad Quality
  • Viewability, Ad Fraud and Brand Safety 0 hr 2 min
  • Viewability 0 hr 0 min
  • Ad Fraud 0 hr 0 min
  • Brand Safety 0 hr 0 min
  • Attribution
  • What is Attribution? 0 hr 2 min
  • The Most Common Forms of Attribution Modeling 0 hr 2 min
  • Advanced Attribution Modeling 0 hr 2 min
  • Creating A Great Attribution Model 0 hr 2 min
  • What is Incremental Measurement? 0 hr 2 min
  • Identity
  • Identity Resolution Explained 0 hr 1 min
  • Podcast: Identity Illuminated [Optional]
  • Frequency Capping 0 hr 3 min
  • General Data Protection Regulation (GDPR) Overview 0 hr 1 min
  • GDPR: Marketers Must Prioritize Transparency 0 hr 0 min
  • California Consumer Privacy Act (CCPA) 0 hr 1 min
  • The CCPA is in Effect. Now What? 0 hr 2 min
  • Intelligent Tracking Prevention (ITP) Overview 0 hr 0 min
  • Knowledge Check
  • Measurement - Knowledge Check 0 hr 1 min
  • Your Opinion
  • Tell us what you think!

About this course

This course will outline and explain:

  • Measurement best practices in programmatic
  • Ad quality concerns
  • Attribution
  • Identity

You will develop your knowledge and understanding of how and why cost and engagement are measured and how you can measure your campaign's performance against your own specific goals.

Upon completion of this course you will be able to:

  • Define industry terminology associated with Ad Quality and Identity
  • Recall common Attribution models

Curriculum0 hr 34 min

  • Measurement
  • Cost and Engagement Metrics 0 hr 2 min
  • Cost and Engagement Metrics Article 0 hr 2 min
  • What the Click? The Importance of Looking Beyond Click-Based Metrics 0 hr 2 min
  • Why Clicks Don’t Equal Brand Engagement 0 hr 1 min
  • Ad Quality
  • Viewability, Ad Fraud and Brand Safety 0 hr 2 min
  • Viewability 0 hr 0 min
  • Ad Fraud 0 hr 0 min
  • Brand Safety 0 hr 0 min
  • Attribution
  • What is Attribution? 0 hr 2 min
  • The Most Common Forms of Attribution Modeling 0 hr 2 min
  • Advanced Attribution Modeling 0 hr 2 min
  • Creating A Great Attribution Model 0 hr 2 min
  • What is Incremental Measurement? 0 hr 2 min
  • Identity
  • Identity Resolution Explained 0 hr 1 min
  • Podcast: Identity Illuminated [Optional]
  • Frequency Capping 0 hr 3 min
  • General Data Protection Regulation (GDPR) Overview 0 hr 1 min
  • GDPR: Marketers Must Prioritize Transparency 0 hr 0 min
  • California Consumer Privacy Act (CCPA) 0 hr 1 min
  • The CCPA is in Effect. Now What? 0 hr 2 min
  • Intelligent Tracking Prevention (ITP) Overview 0 hr 0 min
  • Knowledge Check
  • Measurement - Knowledge Check 0 hr 1 min
  • Your Opinion
  • Tell us what you think!