This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.
 
Upon completion of this course series, you will be able to:
  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how Programmatic Advertising works
  • Differentiate programmatic advertising from social and search advertising 
  • Identify appropriate KPIs for your business goals 
  • Call to mind the different creative options and channels (video, emerging channels, CTV) available within Programmatic advertising 
  • Compare and contrast how different types of creative impact the user experience
Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 
Programmatic Advertising Essentials
Programmatic Advertising Essentials
You will learn the key elements of Programmatic Advertising, how you can track and target your ads and plan your campaigns around your own specific needs
FREE
0 hr 44 min
Public
Programmatic Evolution
Programmatic Evolution
This course will give you a history of programmatic, define the term programmatic, explain the economics of programmatic, and review the programmatic supply types.
FREE
0 hr 55 min
Public
Measurement
Measurement
This course equips you with an essential understanding of prominent industry topics such as Ad Quality, Attribution, GDPR and CCPA
FREE
0 hr 34 min
Public
Supply Side
Supply Side
This course provides an overview of the programmatic industry's supply side and explains how publishers manage their inventory.
FREE
0 hr 31 min
Public
Programmatic and Emerging Channels
Programmatic and Emerging Channels
This comprehensive course outlines the history of each programmatic channel, presents industry trends, technical specifications and best practices for all programmatic channels including video, mobile, audio, native, DOOH, and Connected TV.
FREE
2 hr 12 min
Programmatic Certification Exam
Programmatic Certification Exam
Upon completion of the Programmatic curriculum, you are ready to take the Programmatic Certification exam. Let's get started, good luck.
FREE
0 hr 47 min
Public
SOURCE by MediaMath
SOURCE by MediaMath
Accountable. Addressable. Aligned. Those are the core principles of MediaMath's SOURCE. Learn more in this course.
FREE
29 min
Media Stakeholder
Media Stakeholder
Content for planners and digital buyers who want to better understand programmatic
FREE
0 hr 52 min
Public
Analyst
Analyst
Content related to reporting and the Data Mining Console
FREE
0 hr 29 min
Public
Marketing Stakeholder
Marketing Stakeholder
Content for stakeholders who need to understand how to budget and plan programmatic buys
FREE
0 hr 21 min
Public
Campaign Setup in T1 | Certification
Campaign Setup in T1 | Certification
This course defines what a campaign is in MediaMath's platform, TerminalOne and teaches you the basics of setting up your own campaigns.
FREE
1 hr 25 min
Public
Identity in T1 - Connected ID
Identity in T1 - Connected ID
This course explains MediaMath's identity product, Connected ID, what it is, how it works and how to use it to identify users across devices.
FREE
0 hr 12 min
Public
Campaign Optimization in T1 | Certification
Campaign Optimization in T1 | Certification
This course outlines how to apply best practices and tactics to help you make strategic optimization decisions in your TerminalOne campaigns.
FREE
1 hr 3 min
Public
Additional Tools
Additional Tools
This course contains tutorials for products like the Data Mining Console and T1 Scheduler. These products come at an additional cost or request.
FREE
0 hr 24 min
Public
Programmatic Resources | Español
Programmatic Resources | Español
This course is in Spanish. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | Portugues do Brasil
Programmatic Resources | Portugues do Brasil
This course is in Portuguese. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | Français
Programmatic Resources | Français
This course is in French. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | Deutsche
Programmatic Resources | Deutsche
This course is in German. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | 日本語
Programmatic Resources | 日本語
This course is in Japanese. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | 한국어
Programmatic Resources | 한국어
This course is in Korean. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
Programmatic Resources | 中文
Programmatic Resources | 中文
This course is in Chinese. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.
FREE
MediaMath Virtual Roadshows | LATAM
MediaMath Virtual Roadshows | LATAM
This course contains recordings from LATAM's virtual roadshow featuring presentations from key partners around specific marketing opportunities in 2020.
FREE
4 hr 35 min
Product Overview: MediaMath Audiences
Product Overview: MediaMath Audiences
This course describes and defines each type of MediaMath Audiences and outlines their benefits.
FREE
0 hr 15 min
Omnichannel Campaign Setup in T1 | Certification
Omnichannel Campaign Setup in T1 | Certification
This course outlines clear directions and recommendations to setup omnichannel campaigns efficiently and effectively in TerminalOne. Channels covered in this course include video, mobile, audio, native, DOOH, and Connected TV.
FREE
0 hr 51 min