This series of courses contains content for media stakeholders, marketing stakeholders, or analysts. Dive in and find specific knowledge and skills to enable to you to excel in your role.
Within this course series you will find content to support you being able to:
- Call to mind the different creative options and channels (video, emerging channels, ConnectedTV) available within Programmatic advertising
- Compare and contrast how different types of creative impact the user experience
- Identify appropriate key performance indicators for your business goals
- See where your Programmatic Advertising spend is going and what return you are getting on your investment
- Define the uses of the Data Mining Console and the data that is available
- Run Data Mining Console queries using the smart query wizard or a template
You will have access to MediaMath Academy as your premier resource for ongoing, independent learning.