Programmatic Advertising Essentials

Programmatic Advertising Essentials

You will learn the key elements of Programmatic Advertising, how you can track and target your ads and plan your campaigns around your own specific needs

About this course

The objective of this course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works. You will become familiar with topics such as tracking ads and consumer privacy. You will develop your knowledge of digital media planning models and how you can leverage data to send your audience the right message at the right time.

Upon completion of this course, you will be able to:

  • Summarise the meaning of Programmatic, its evolution and benefits in relation to traditional ways of media buying
  • Distinguish between the key players in the ad tech landscape and explain their individual functions
  • Explain the importance of algorithms in determining bid prices
  • Differentiate the various ways of selling inventory programmatically

Curriculum0 hr 44 min

  • Essentials of Online Advertising
  • A Brief History of Advertising 0 hr 1 min
  • Reflection exercise 0 hr 1 min
  • The Marketing Equation 0 hr 1 min
  • The Consumer Journey 0 hr 1 min
  • How the Internet has Transformed Marketing 0 hr 1 min
  • Programmatic Basics
  • Programmatic Advertising Overview 0 hr 1 min
  • Preview
    How Programmatic Buys Work 0 hr 0 min
  • Display Ads 0 hr 1 min
  • Clicks 0 hr 1 min
  • Conversions 0 hr 0 min
  • Economics of Display 0 hr 2 min
  • Programmatic Basics - Knowledge Check 0 hr 0 min
  • Tracking
  • Impressions 0 hr 0 min
  • Ad Servers & Ad Tags 0 hr 0 min
  • Pixels 0 hr 0 min
  • Cookies 0 hr 1 min
  • Consumer Advertising & Privacy 0 hr 1 min
  • Programmatic Tracking - Knowledge Check 0 hr 0 min
  • Digital Planning
  • A Marketer’s Digital Media Model 0 hr 1 min
  • Digital Channels 0 hr 2 min
  • Digital Channels 0 hr 2 min
  • Omnichannel Media 0 hr 2 min
  • Optimizing Advertising Campaigns 0 hr 1 min
  • Artificial Intelligence in Marketing 0 hr 3 min
  • Programmatic Planning - Knowledge Check 0 hr 0 min
  • Targeting & Data
  • Targeting Ads 0 hr 2 min
  • What is Data? 0 hr 2 min
  • First Party Data 0 hr 2 min
  • Second Party Data 0 hr 1 min
  • Third Party Data 0 hr 2 min
  • CRM Data Use Cases 0 hr 1 min
  • Targeting & Data - Knowledge Check 0 hr 0 min
  • Your Opinion
  • Tell us what you think!

About this course

The objective of this course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works. You will become familiar with topics such as tracking ads and consumer privacy. You will develop your knowledge of digital media planning models and how you can leverage data to send your audience the right message at the right time.

Upon completion of this course, you will be able to:

  • Summarise the meaning of Programmatic, its evolution and benefits in relation to traditional ways of media buying
  • Distinguish between the key players in the ad tech landscape and explain their individual functions
  • Explain the importance of algorithms in determining bid prices
  • Differentiate the various ways of selling inventory programmatically

Curriculum0 hr 44 min

  • Essentials of Online Advertising
  • A Brief History of Advertising 0 hr 1 min
  • Reflection exercise 0 hr 1 min
  • The Marketing Equation 0 hr 1 min
  • The Consumer Journey 0 hr 1 min
  • How the Internet has Transformed Marketing 0 hr 1 min
  • Programmatic Basics
  • Programmatic Advertising Overview 0 hr 1 min
  • Preview
    How Programmatic Buys Work 0 hr 0 min
  • Display Ads 0 hr 1 min
  • Clicks 0 hr 1 min
  • Conversions 0 hr 0 min
  • Economics of Display 0 hr 2 min
  • Programmatic Basics - Knowledge Check 0 hr 0 min
  • Tracking
  • Impressions 0 hr 0 min
  • Ad Servers & Ad Tags 0 hr 0 min
  • Pixels 0 hr 0 min
  • Cookies 0 hr 1 min
  • Consumer Advertising & Privacy 0 hr 1 min
  • Programmatic Tracking - Knowledge Check 0 hr 0 min
  • Digital Planning
  • A Marketer’s Digital Media Model 0 hr 1 min
  • Digital Channels 0 hr 2 min
  • Digital Channels 0 hr 2 min
  • Omnichannel Media 0 hr 2 min
  • Optimizing Advertising Campaigns 0 hr 1 min
  • Artificial Intelligence in Marketing 0 hr 3 min
  • Programmatic Planning - Knowledge Check 0 hr 0 min
  • Targeting & Data
  • Targeting Ads 0 hr 2 min
  • What is Data? 0 hr 2 min
  • First Party Data 0 hr 2 min
  • Second Party Data 0 hr 1 min
  • Third Party Data 0 hr 2 min
  • CRM Data Use Cases 0 hr 1 min
  • Targeting & Data - Knowledge Check 0 hr 0 min
  • Your Opinion
  • Tell us what you think!