This course series takes you from beginner to Programmatic Guru. You will develop your understanding of the Programmatic advertising industry's complex ecosystem and gain the skills and knowledge to set up, launch and optimize a campaign in the MediaMath Platform.
Upon completion of this course series, you will be able to:
- Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders
- Explain the fundamental mechanics of how Programmatic Advertising works
- Differentiate programmatic advertising from social and search advertising
- Recall the different types of creative options and channels available with Programmatic advertising
- Identify appropriate KPIs for your business goals
- Set up and manage campaigns and resolve client issues when up against short deadlines
- Tailor your use of MediaMath Platform capabilities to achieve your own specific brand objectives
- Offer client solutions on the cutting edge of the AdTech industry
You must have a T1 login credentials to access this content. You will have access to MediaMath Academy as your premier resource for ongoing independent learning
