This course series is tailored to those who are familiar with DSPs but new to MediaMath. You will develop your understanding of the concepts behind MediaMath's platform, TerminalOne, and gain the skills and knowledge to set up, launch and optimize a campaign.
Upon completion of this course series, you will be able to:
- Identify appropriate KPIs for your business goals
- Set up and manage campaigns and resolve client issues when up against short deadlines
- Tailor your use of MediaMath Platform capabilities to achieve your own specific brand objectives
- Offer client solutions on the cutting edge of the AdTech industry
You must have a T1 login credentials to access this content. You will have access to MediaMath Academy as your premier resource for ongoing independent learning.
Campaign Setup in TerminalOne
This course defines what a campaign is in MediaMath's platform, TerminalOne and teaches you the basics of setting up your own campaigns
You will learn to apply best practices and tactics to help you make strategic optimization decisions. You will be given real world scenarios and problems to solve
Identity in T1 - Connected ID
This course explains MediaMath's identity product, Connected ID, what it is, how it works and how to use it to identify users across devices.
This course contains tutorials for products like the Data Mining Console and T1 Scheduler. These products come at an additional cost or request.