Programmatic Resources | Français

Programmatic Resources | Français

This course is in French. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • Display Ads - French
  • Clicks - French
  • Conversions - French
  • Tracking
  • Impressions - French
  • Ad Servers and Ad Tags - French
  • Pixels - French
  • Cookies - French
  • Consumer Advertising Privacy - French
  • Programmatic Economics
  • Economics of Programmatic Ads - French
  • Programmatic Key Players - French
  • How Programmatic Ads are Bought and Sold - French
  • Real Time Bidding - French

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • Display Ads - French
  • Clicks - French
  • Conversions - French
  • Tracking
  • Impressions - French
  • Ad Servers and Ad Tags - French
  • Pixels - French
  • Cookies - French
  • Consumer Advertising Privacy - French
  • Programmatic Economics
  • Economics of Programmatic Ads - French
  • Programmatic Key Players - French
  • How Programmatic Ads are Bought and Sold - French
  • Real Time Bidding - French