Programmatic Resources | Español

Programmatic Resources | Español

This course is in Spanish. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Fundamentos de programmatic
  • Como funcionan las compras programmatic
  • Anuncios display
  • Clicks
  • Conversiones
  • Seguimiento
  • Impresiones
  • Ad servers y ad tags
  • Los pixeles
  • Las cookies
  • Privacidad de publicidad del consumidor
  • Digital Planning
  • Optimización de campañas publicitarias
  • Targeting Ads
  • Economía programática
  • Economía de Programmatic
  • Los actores claves en publicidad digital
  • Cómo se compran y venden los anuncios programmatic
  • La subasta en tiempo real (RTB)
  • Examen de certificación
  • Nota del examen
  • Programmatic Certification Exam | Español
  • Agregue su certificación a LinkedIn

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Fundamentos de programmatic
  • Como funcionan las compras programmatic
  • Anuncios display
  • Clicks
  • Conversiones
  • Seguimiento
  • Impresiones
  • Ad servers y ad tags
  • Los pixeles
  • Las cookies
  • Privacidad de publicidad del consumidor
  • Digital Planning
  • Optimización de campañas publicitarias
  • Targeting Ads
  • Economía programática
  • Economía de Programmatic
  • Los actores claves en publicidad digital
  • Cómo se compran y venden los anuncios programmatic
  • La subasta en tiempo real (RTB)
  • Examen de certificación
  • Nota del examen
  • Programmatic Certification Exam | Español
  • Agregue su certificación a LinkedIn