Programmatic Resources | 한국어

Programmatic Resources | 한국어

This course is in Korean. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • Supply-side와 Demand-side는 어떻게 다른가
  • 애드 서버가어떻게사용되는가
  • CTR이 의미하는 것은
  • 사이트 방문자를 고객으로 만들기
  • Tracking
  • 노출이란 무엇인가
  • 애드 서버가어떻게사용되는가
  • 트래킹 픽셀이란 무엇인가
  • 쿠키 디저트가 아닌 쿠키
  • 유저가 애드를 받지 않는 것이 가능한가
  • Programmatic Economics
  • CPC와 CPM의 차이점은
  • 온라인 광고의 핵심 요소
  • 어떻게 디스플레이 애드의 가격 책정이 이뤄지는가
  • 실시간 디스플레이 사이트 목록 구입하기

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • Supply-side와 Demand-side는 어떻게 다른가
  • 애드 서버가어떻게사용되는가
  • CTR이 의미하는 것은
  • 사이트 방문자를 고객으로 만들기
  • Tracking
  • 노출이란 무엇인가
  • 애드 서버가어떻게사용되는가
  • 트래킹 픽셀이란 무엇인가
  • 쿠키 디저트가 아닌 쿠키
  • 유저가 애드를 받지 않는 것이 가능한가
  • Programmatic Economics
  • CPC와 CPM의 차이점은
  • 온라인 광고의 핵심 요소
  • 어떻게 디스플레이 애드의 가격 책정이 이뤄지는가
  • 실시간 디스플레이 사이트 목록 구입하기