Programmatic Resources | 日本語

Programmatic Resources | 日本語

This course is in Japanese. This course is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem.

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • サプライサイドとディマンドサイドはどう違う?
  • 一般的なオンライン広告のサイズは?
  • CTR とはですか?
  • サイト訪問者を顧客にする
  • Tracking
  • インプレッションとは何ですか?
  • アドサーバーのしくみは?
  • トラッキングピクセルとは何ですか?
  • クッキー:おいしいだけではありません
  • ユーザーは広告からオプトアウトできる?
  • Programmatic Economics
  • CPC と CTR の違いは?
  • オンライン広告のキープレーヤー
  • ディスプレイ広告の価格はどうやって決まる?

About this course

This course series is perfect if you are new to Programmatic or would like to expand your knowledge to an advanced level. You will develop your understanding of the industry's complex ecosystem and how traditional models have adapted to be successful in this ever-changing digital landscape.

 

Upon completion of this course series, you will be able to:

  • Confidently use and explain industry specific acronyms and terminology in your conversations with stakeholders 
  • Explain the fundamental mechanics of how programmatic advertising works
  • Define programmatic advertising 

Anyone can access this content. You will have access to MediaMath Academy as your premier resource for ongoing, independent learning. 

Curriculum

  • Programmatic Basics
  • サプライサイドとディマンドサイドはどう違う?
  • 一般的なオンライン広告のサイズは?
  • CTR とはですか?
  • サイト訪問者を顧客にする
  • Tracking
  • インプレッションとは何ですか?
  • アドサーバーのしくみは?
  • トラッキングピクセルとは何ですか?
  • クッキー:おいしいだけではありません
  • ユーザーは広告からオプトアウトできる?
  • Programmatic Economics
  • CPC と CTR の違いは?
  • オンライン広告のキープレーヤー
  • ディスプレイ広告の価格はどうやって決まる?