Programmatic Evolution

Programmatic Evolution

This course will give you a history of programmatic, define the term programmatic, explain the economics of programmatic, and review the programmatic supply types.

Curriculum

  • The Evolution of Advertising
  • 2019 Programmatic Trends By the Numbers
  • What is Programmatic?
  • What is Programmatic?
  • The Shift to Programmatic
  • Programmatic Defined
  • Programmatic Evolution
  • Programmatic Key Players
  • The Advertising Technology Landscape
  • How the Key Digital Players Have Evolved
  • The Programmatic Advertising Landscape
  • Programmatic Economics
  • How Programmatic Ads are Bought and Sold
  • Real Time Bidding (RTB)
  • Economics of Programmatic Ads
  • First and Second Price Auctions
  • Auction Models
  • Bid Shading
  • Programmatic Supply Types
  • Open Exchange
  • Private Marketplace (PMP)
  • A Checklist for Entering a Private Marketplace
  • Programmatic Guaranteed
  • Preferred Deal
  • Programmatic Supply Types Summary
  • Knowledge Check
  • Programmatic Evolution - Knowledge Check
  • Your Opinion
  • Tell us what you think!

Curriculum

  • The Evolution of Advertising
  • 2019 Programmatic Trends By the Numbers
  • What is Programmatic?
  • What is Programmatic?
  • The Shift to Programmatic
  • Programmatic Defined
  • Programmatic Evolution
  • Programmatic Key Players
  • The Advertising Technology Landscape
  • How the Key Digital Players Have Evolved
  • The Programmatic Advertising Landscape
  • Programmatic Economics
  • How Programmatic Ads are Bought and Sold
  • Real Time Bidding (RTB)
  • Economics of Programmatic Ads
  • First and Second Price Auctions
  • Auction Models
  • Bid Shading
  • Programmatic Supply Types
  • Open Exchange
  • Private Marketplace (PMP)
  • A Checklist for Entering a Private Marketplace
  • Programmatic Guaranteed
  • Preferred Deal
  • Programmatic Supply Types Summary
  • Knowledge Check
  • Programmatic Evolution - Knowledge Check
  • Your Opinion
  • Tell us what you think!