Programmatic and Emerging Channels

Programmatic and Emerging Channels

This comprehensive course outlines the history of each programmatic channel, presents industry trends, technical specifications and best practices for all programmatic channels including video, mobile, audio, native, DOOH, and Connected TV.

About this course

This comprehensive course outlines the history of each programmatic channel, presents industry trends, technical specifications and best practices for all programmatic channels. Video, mobile, and native are fairly established digital channels where audio, digital out-of-home, and connected TV are emerging and being standardized currently. The content in this course will answer all the questions you have from "where do I start with mobile?" to "why should I start a video campaign?" 

Connected TV (CTV) is the next "big thing" in programmatic. Complete the CTV section in this course to up-skill your knowledge and engage in industry conversations with CTV expertise. 

After completing this course, you will be able to:

  • Describe the features of each programmatic channel
  • Explain the key differentiators of each programmatic channel
  • Explain the benefits of each programmatic channel
  • Assemble information and assets to plan and run an omnichannel campaign

Curriculum2 hr 12 min

  • Choose Omnichannel. Here's Why... 0 hr 2 min
  • Video
  • Digital Video Advertising Today 0 hr 3 min
  • History of Video Advertising 0 hr 2 min
  • Video Ad Tags 0 hr 5 min
  • IAB: Digital Video Ad Serving Template (VAST) Releases 0 hr 1 min
  • Video Ad Formats 0 hr 4 min
  • Pre-roll 0 hr 1 min
  • Mid-roll 0 hr 1 min
  • Post-roll 0 hr 1 min
  • The Opt-in Video Option for Making Better Mobile Ads 0 hr 3 min
  • Connected TV (CTV)
  • Preview
    Advantages and Benefits of Connected TV 0 hr 2 min
  • Preview
    Advanced TV Landscape 0 hr 3 min
  • IAB Member Spotlight: MediaMath Head of Advanced TV & Video 0 hr 5 min
  • Podcast: Screen Size Matters 0 hr 25 min
  • Unlocking the Scale and Reach Potential of CTV 0 hr 2 min
  • How OTT Ads Get Higher Viewability & Less Fraud 0 hr 5 min
  • Connected TV Plays To Upper And Lower Funnel Metrics 0 hr 7 min
  • Mobile
  • What is Mobile Advertising? 0 hr 2 min
  • The State of Mobile Today 0 hr 1 min
  • What Makes Mobile Unique 0 hr 4 min
  • Mobile Cross Device Measurement & Targeting 0 hr 2 min
  • Native
  • What is Native Advertising? 0 hr 2 min
  • Native Creatives and Components 0 hr 2 min
  • IAB Native Advertising Playbook 0 hr 5 min
  • More Native Resources 0 hr 2 min
  • Audio
  • Programmatic Audio 0 hr 3 min
  • Audio: The Next Frontier of RTB Buying 0 hr 2 min
  • It’s Time to Make Noise About Audio-Based Targeting 0 hr 2 min
  • Digital Out of Home (DOOH)
  • Preview
    Digital Out of Home Explained 0 hr 2 min
  • DOOH History and Trends 0 hr 1 min
  • Advantages of DOOH 0 hr 1 min
  • Buying DOOH Programmatically 0 hr 5 min
  • IAB | Digital Out-Of-Home (DOOH) Metrics Glossary 0 hr 4 min
  • How to Use DOOH in Your Marketing Now 0 hr 3 min
  • Knowledge Check
  • Emerging Channels - Knowledge Check 0 hr 11 min
  • Your Opinion
  • Tell us what you think!

About this course

This comprehensive course outlines the history of each programmatic channel, presents industry trends, technical specifications and best practices for all programmatic channels. Video, mobile, and native are fairly established digital channels where audio, digital out-of-home, and connected TV are emerging and being standardized currently. The content in this course will answer all the questions you have from "where do I start with mobile?" to "why should I start a video campaign?" 

Connected TV (CTV) is the next "big thing" in programmatic. Complete the CTV section in this course to up-skill your knowledge and engage in industry conversations with CTV expertise. 

After completing this course, you will be able to:

  • Describe the features of each programmatic channel
  • Explain the key differentiators of each programmatic channel
  • Explain the benefits of each programmatic channel
  • Assemble information and assets to plan and run an omnichannel campaign

Curriculum2 hr 12 min

  • Choose Omnichannel. Here's Why... 0 hr 2 min
  • Video
  • Digital Video Advertising Today 0 hr 3 min
  • History of Video Advertising 0 hr 2 min
  • Video Ad Tags 0 hr 5 min
  • IAB: Digital Video Ad Serving Template (VAST) Releases 0 hr 1 min
  • Video Ad Formats 0 hr 4 min
  • Pre-roll 0 hr 1 min
  • Mid-roll 0 hr 1 min
  • Post-roll 0 hr 1 min
  • The Opt-in Video Option for Making Better Mobile Ads 0 hr 3 min
  • Connected TV (CTV)
  • Preview
    Advantages and Benefits of Connected TV 0 hr 2 min
  • Preview
    Advanced TV Landscape 0 hr 3 min
  • IAB Member Spotlight: MediaMath Head of Advanced TV & Video 0 hr 5 min
  • Podcast: Screen Size Matters 0 hr 25 min
  • Unlocking the Scale and Reach Potential of CTV 0 hr 2 min
  • How OTT Ads Get Higher Viewability & Less Fraud 0 hr 5 min
  • Connected TV Plays To Upper And Lower Funnel Metrics 0 hr 7 min
  • Mobile
  • What is Mobile Advertising? 0 hr 2 min
  • The State of Mobile Today 0 hr 1 min
  • What Makes Mobile Unique 0 hr 4 min
  • Mobile Cross Device Measurement & Targeting 0 hr 2 min
  • Native
  • What is Native Advertising? 0 hr 2 min
  • Native Creatives and Components 0 hr 2 min
  • IAB Native Advertising Playbook 0 hr 5 min
  • More Native Resources 0 hr 2 min
  • Audio
  • Programmatic Audio 0 hr 3 min
  • Audio: The Next Frontier of RTB Buying 0 hr 2 min
  • It’s Time to Make Noise About Audio-Based Targeting 0 hr 2 min
  • Digital Out of Home (DOOH)
  • Preview
    Digital Out of Home Explained 0 hr 2 min
  • DOOH History and Trends 0 hr 1 min
  • Advantages of DOOH 0 hr 1 min
  • Buying DOOH Programmatically 0 hr 5 min
  • IAB | Digital Out-Of-Home (DOOH) Metrics Glossary 0 hr 4 min
  • How to Use DOOH in Your Marketing Now 0 hr 3 min
  • Knowledge Check
  • Emerging Channels - Knowledge Check 0 hr 11 min
  • Your Opinion
  • Tell us what you think!