- Programmatic Essentials
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Digital Channels 0 hr 2 min
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Digital Channels Overview 0 hr 2 min
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Omnichannel Media 0 hr 2 min
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Choose Omnichannel. Here's Why... 0 hr 2 min
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Optimizing Advertising Campaigns 0 hr 1 min
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Artificial Intelligence in Marketing 0 hr 3 min
- Measurement
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Cost and Engagement Metrics 0 hr 2 min
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Cost and Engagement Metrics Article 0 hr 2 min
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What the Click? The Importance of Looking Beyond Click-Based Metrics 0 hr 2 min
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Why Clicks Don't Equal Brand Engagement 0 hr 3 min
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What is Attribution? 0 hr 1 min
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What is Incremental Measurement? 0 hr 2 min
- Targeting
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Focus Your Brand Marketing on Problem-Solving, Not Demographics 0 hr 3 min
- Creative Best Practices
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IAB Display Ad Portfolio 0 hr 3 min
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Display Ad Sizes 0 hr 3 min
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Creative Design Best Practices 0 hr 2 min
- The Supply Side
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Supply Path Optimization 0 hr 6 min
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ads.txt Overview 0 hr 4 min
- Your Opinion
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MORE COMING SOON 0 hr 0 min
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Tell us what you think! 0 hr 2 min
Media Stakeholder
Content for planners and digital buyers who want to better understand programmatic
Upon completion of the Strategic Stakeholder Curriculum, you will be able to:
- Outline T1's capabilities without the need to log in
- Identify appropriate KPIs for a given campaign goal, synthesize those KPIs with specific tools within T1
- Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
- Planner
- Account Lead
- Strategist
- Head of Trading