- Programmatic Essentials
-
Digital Channels 0 hr 2 min
-
Digital Channels Overview 0 hr 2 min
-
Omnichannel Media 0 hr 2 min
-
Choose Omnichannel. Here's Why... 0 hr 2 min
-
Optimizing Advertising Campaigns 0 hr 1 min
-
Artificial Intelligence in Marketing 0 hr 3 min
- Measurement
-
Cost and Engagement Metrics 0 hr 2 min
-
Cost and Engagement Metrics Article 0 hr 2 min
-
What the Click? The Importance of Looking Beyond Click-Based Metrics 0 hr 2 min
-
Why Clicks Don't Equal Brand Engagement 0 hr 3 min
-
What is Attribution? 0 hr 1 min
-
What is Incremental Measurement? 0 hr 2 min
- Targeting
-
Focus Your Brand Marketing on Problem-Solving, Not Demographics 0 hr 3 min
- Creative Best Practices
-
IAB Display Ad Portfolio 0 hr 3 min
-
Display Ad Sizes 0 hr 3 min
-
Creative Design Best Practices 0 hr 2 min
- The Supply Side
-
Supply Path Optimization 0 hr 6 min
-
ads.txt Overview 0 hr 4 min
- Your Opinion
-
MORE COMING SOON 0 hr 0 min
-
Tell us what you think! 0 hr 2 min

Media Stakeholder
Content for planners and digital buyers who want to better understand programmatic
Upon completion of the Strategic Stakeholder Curriculum, you will be able to:
- Outline T1's capabilities without the need to log in
- Identify appropriate KPIs for a given campaign goal, synthesize those KPIs with specific tools within T1
- Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
- Planner
- Account Lead
- Strategist
- Head of Trading