Media Stakeholder

Media Stakeholder

Content for planners and digital buyers who want to better understand programmatic

About this course

Upon completion of the Strategic Stakeholder Curriculum, you will be able to:

  • Outline T1's capabilities without the need to log in
  • Identify appropriate KPIs for a given campaign goal, synthesize those KPIs with specific tools within T1 
  • Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
  • Compare and contrast how different types of creative impact the user experience"

 

This course may be of interest to you if your job title is: 

  • Planner 
  • Account Lead 
  • Strategist 
  • Head of Trading  

Curriculum

  • Programmatic Essentials
  • Digital Channels
  • Digital Channels Overview
  • Omnichannel Media
  • Choose Omnichannel. Here's Why...
  • Optimizing Advertising Campaigns
  • Artificial Intelligence in Marketing
  • Measurement
  • Cost and Engagement Metrics
  • Cost and Engagement Metrics Article
  • Why Clicks Don't Equal Brand Engagement
  • What is Attribution?
  • What is Incremental Measurement?
  • Targeting
  • Focus Your Brand Marketing on Problem-Solving, Not Demographics
  • Creative Best Practices
  • IAB Display Ad Portfolio
  • Display Ad Sizes
  • Creative Design Best Practices
  • The Supply Side
  • Supply Path Optimization
  • Your Opinion
  • MORE COMING SOON
  • Tell us what you think!

About this course

Upon completion of the Strategic Stakeholder Curriculum, you will be able to:

  • Outline T1's capabilities without the need to log in
  • Identify appropriate KPIs for a given campaign goal, synthesize those KPIs with specific tools within T1 
  • Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
  • Compare and contrast how different types of creative impact the user experience"

 

This course may be of interest to you if your job title is: 

  • Planner 
  • Account Lead 
  • Strategist 
  • Head of Trading  

Curriculum

  • Programmatic Essentials
  • Digital Channels
  • Digital Channels Overview
  • Omnichannel Media
  • Choose Omnichannel. Here's Why...
  • Optimizing Advertising Campaigns
  • Artificial Intelligence in Marketing
  • Measurement
  • Cost and Engagement Metrics
  • Cost and Engagement Metrics Article
  • Why Clicks Don't Equal Brand Engagement
  • What is Attribution?
  • What is Incremental Measurement?
  • Targeting
  • Focus Your Brand Marketing on Problem-Solving, Not Demographics
  • Creative Best Practices
  • IAB Display Ad Portfolio
  • Display Ad Sizes
  • Creative Design Best Practices
  • The Supply Side
  • Supply Path Optimization
  • Your Opinion
  • MORE COMING SOON
  • Tell us what you think!