Marketing Stakeholder

Marketing Stakeholder

Content for stakeholders who need to understand how to budget and plan programmatic buys

About this course

Upon completion of the Brand Lead Curriculum, you will be able to:

  • Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
  • Identify the benefits and importance of allocating advertising spend to T1 
  • Explain the role and importance of accuracy of data 
  • Prepare for conversations with Finance to explain the importance of budget fluidity in digital buying

 

This course may be of interest to you if your job title is: 

  • Brand Lead 
  • Brand Management 
  • Consumer Insights 
  • Marketing Director 

Curriculum

  • Programmatic Basics
  • Programmatic Defined
  • The Shift to Programmatic
  • Digital Channels
  • Digital Channels Overview
  • Omnichannel Media
  • Data
  • CRM Data
  • Programmatic CRM
  • For More Comprehensive Customer Identity, Marketers Need a CRM + DMP
  • Budgeting and Finance
  • In-Housing Programmatic Isn’t All-Or-Nothing Choice
  • How Programmatic Will Change the Brand-Agency Relationship
  • Client Stories
  • Re-Making the Brand: FanDuel
  • How Uber Started Making Ads People Love
  • Your Opinion
  • MORE COMING SOON
  • Tell us what you think!

About this course

Upon completion of the Brand Lead Curriculum, you will be able to:

  • Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
  • Identify the benefits and importance of allocating advertising spend to T1 
  • Explain the role and importance of accuracy of data 
  • Prepare for conversations with Finance to explain the importance of budget fluidity in digital buying

 

This course may be of interest to you if your job title is: 

  • Brand Lead 
  • Brand Management 
  • Consumer Insights 
  • Marketing Director 

Curriculum

  • Programmatic Basics
  • Programmatic Defined
  • The Shift to Programmatic
  • Digital Channels
  • Digital Channels Overview
  • Omnichannel Media
  • Data
  • CRM Data
  • Programmatic CRM
  • For More Comprehensive Customer Identity, Marketers Need a CRM + DMP
  • Budgeting and Finance
  • In-Housing Programmatic Isn’t All-Or-Nothing Choice
  • How Programmatic Will Change the Brand-Agency Relationship
  • Client Stories
  • Re-Making the Brand: FanDuel
  • How Uber Started Making Ads People Love
  • Your Opinion
  • MORE COMING SOON
  • Tell us what you think!