- Programmatic Basics
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Programmatic Defined 0 hr 0 min
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The Shift to Programmatic 0 hr 2 min
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Artificial Intelligence in Marketing
- Digital Channels
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Digital Channels Overview 0 hr 2 min
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Omnichannel Media 0 hr 2 min
- Data
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CRM Data 0 hr 1 min
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Programmatic CRM 0 hr 1 min
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For More Comprehensive Customer Identity, Marketers Need a CRM + DMP
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CRM Data Use Cases
- Budgeting and Finance
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In-Housing Programmatic Isn’t All-Or-Nothing Choice 0 hr 2 min
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How Programmatic Will Change the Brand-Agency Relationship 0 hr 3 min
- Client Stories
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Re-Making the Brand: FanDuel 0 hr 0 min
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How Uber Started Making Ads People Love 0 hr 2 min
- Your Opinion
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MORE COMING SOON 0 hr 0 min
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Tell us what you think! 0 hr 2 min
Marketing Stakeholder
Content for stakeholders who need to understand how to budget and plan programmatic buys
Upon completion of the Brand Lead Curriculum, you will be able to:
- Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
- Identify the benefits and importance of allocating advertising spend to T1
- Explain the role and importance of accuracy of data
- Prepare for conversations with Finance to explain the importance of budget fluidity in digital buying
This course may be of interest to you if your job title is: