- Programmatic Basics
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Programmatic Defined
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The Shift to Programmatic
- Digital Channels
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Digital Channels Overview
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Omnichannel Media
- Data
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CRM Data
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Programmatic CRM
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For More Comprehensive Customer Identity, Marketers Need a CRM + DMP
- Budgeting and Finance
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In-Housing Programmatic Isn’t All-Or-Nothing Choice
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How Programmatic Will Change the Brand-Agency Relationship
- Client Stories
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Re-Making the Brand: FanDuel
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How Uber Started Making Ads People Love
- Your Opinion
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MORE COMING SOON
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Tell us what you think!
Marketing Stakeholder
Content for stakeholders who need to understand how to budget and plan programmatic buys
Upon completion of the Brand Lead Curriculum, you will be able to:
- Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
- Identify the benefits and importance of allocating advertising spend to T1
- Explain the role and importance of accuracy of data
- Prepare for conversations with Finance to explain the importance of budget fluidity in digital buying
This course may be of interest to you if your job title is: