- Programmatic Basics
-
Programmatic Defined 0 hr 0 min
-
The Shift to Programmatic 0 hr 2 min
- Digital Channels
-
Digital Channels Overview 0 hr 2 min
-
Omnichannel Media 0 hr 2 min
- Data
-
CRM Data 0 hr 1 min
-
Programmatic CRM 0 hr 1 min
-
For More Comprehensive Customer Identity, Marketers Need a CRM + DMP 0 hr 3 min
- Budgeting and Finance
-
In-Housing Programmatic Isn’t All-Or-Nothing Choice 0 hr 2 min
-
How Programmatic Will Change the Brand-Agency Relationship 0 hr 3 min
- Client Stories
-
Re-Making the Brand: FanDuel 0 hr 0 min
-
How Uber Started Making Ads People Love 0 hr 2 min
- Your Opinion
-
MORE COMING SOON 0 hr 0 min
-
Tell us what you think! 0 hr 2 min
Marketing Stakeholder
Content for stakeholders who need to understand how to budget and plan programmatic buys
Upon completion of the Brand Lead Curriculum, you will be able to:
- Recall the different types of creative options and channels (video, emerging channels, CTV) available with Programmatic advertising
- Identify the benefits and importance of allocating advertising spend to T1
- Explain the role and importance of accuracy of data
- Prepare for conversations with Finance to explain the importance of budget fluidity in digital buying
This course may be of interest to you if your job title is: