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Panel Recording 45 min
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Untitled Lesson
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About Our Panelists
- Session History
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Hispanic Voices in Ad Tech

Hispanic Voices in Ad Tech
On October 7, 2020 MediaMath hosted the Hispanic Voices in Ad Tech Panel where we discussed how brands can determine what will resonate with the Hispanic market in the US, and how to embrace the growing Hispanic voice in the U.S.
In recent years, brands spent only 4.2% of U.S. ad spend on Hispanic consumers while the Hispanic population in the U.S. is over 16%. Today, U.S. Hispanic buying power is larger than the gross domestic product of Mexico. How can we account for the gap in spend?
During Hispanic Heritage Month, we want not only to celebrate the contributions, achievements, and influence of Hispanic Americans to the history and culture of the United States but also highlight how brands can respond to and consider the growing Hispanic voice in the U.S. in their own marketing.
Join us on October 7, for the Hispanic Voices in Ad Tech Panel where we will discuss ways brands can determine what will resonate with the market, and how to embrace the growing Hispanic voice in the U.S.
Panelists:
Carla Dodds |
Wendy Codd |
Ronald Méndez |
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Moderator:
Guillermo Abud
SVP Business Development LATAM & US Multicultural at MediaMath
How to create a MediaMath Academy account and register for this session:
I have a T1 account. | I do not have a T1 account. |
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