Hispanic Voices in Ad Tech

Hispanic Voices in Ad Tech

On October 7, 2020 MediaMath hosted the Hispanic Voices in Ad Tech Panel where we discussed how brands can determine what will resonate with the Hispanic market in the US, and how to embrace the growing Hispanic voice in the U.S.

About this session

In recent years, brands spent only 4.2% of U.S. ad spend on Hispanic consumers while the Hispanic population in the U.S. is over 16%. Today, U.S. Hispanic buying power is larger than the gross domestic product of Mexico. How can we account for the gap in spend? 

During Hispanic Heritage Month, we want not only to celebrate the contributions, achievements, and influence of Hispanic Americans to the history and culture of the United States but also highlight how brands can respond to and consider the growing Hispanic voice in the U.S. in their own marketing. 

Join us on October 7, for the Hispanic Voices in Ad Tech Panel where we will discuss ways brands can determine what will resonate with the market, and how to embrace the growing Hispanic voice in the U.S. 

 

Panelists: 

Profile photo of Carla Dodds MBA

Carla Dodds
Former Head of Multicultural at Walmart

Profile photo of Wendy Codd

Wendy Codd
Multicultural Lead at Ford Motor Co. 

 Profile photo of Ronald Mendez

Ronald Méndez
Managing Partner, Multicultural Lead at MediaCom

 

 

Moderator: 

Profile photo of Guillermo Abud

Guillermo Abud
SVP Business Development LATAM & US Multicultural at MediaMath 

 

How to create a MediaMath Academy account and register for this session:  

I have a T1 account.  I do not have a T1 account. 
  1. Click "Log In" 
  2. Sign in using the same username and password you use to use TerminalOne (T1). 
  3. If you don't remember your password, click "Don't remember your password?" and follow the steps in your email. 
  1. Click "Sign Up" 
  2. Enter your email and a password you will remember, you should use your email as your username 
  3. The next time you need to log in to MediaMath Academy, click "Log In" and use the email and password you created upon setup 

 

Session Details45 min

  • Panel Recording 45 min
  • Untitled Lesson
  • About Our Panelists
  • Session History
  • Hispanic Voices in Ad Tech

About this session

In recent years, brands spent only 4.2% of U.S. ad spend on Hispanic consumers while the Hispanic population in the U.S. is over 16%. Today, U.S. Hispanic buying power is larger than the gross domestic product of Mexico. How can we account for the gap in spend? 

During Hispanic Heritage Month, we want not only to celebrate the contributions, achievements, and influence of Hispanic Americans to the history and culture of the United States but also highlight how brands can respond to and consider the growing Hispanic voice in the U.S. in their own marketing. 

Join us on October 7, for the Hispanic Voices in Ad Tech Panel where we will discuss ways brands can determine what will resonate with the market, and how to embrace the growing Hispanic voice in the U.S. 

 

Panelists: 

Profile photo of Carla Dodds MBA

Carla Dodds
Former Head of Multicultural at Walmart

Profile photo of Wendy Codd

Wendy Codd
Multicultural Lead at Ford Motor Co. 

 Profile photo of Ronald Mendez

Ronald Méndez
Managing Partner, Multicultural Lead at MediaCom

 

 

Moderator: 

Profile photo of Guillermo Abud

Guillermo Abud
SVP Business Development LATAM & US Multicultural at MediaMath 

 

How to create a MediaMath Academy account and register for this session:  

I have a T1 account.  I do not have a T1 account. 
  1. Click "Log In" 
  2. Sign in using the same username and password you use to use TerminalOne (T1). 
  3. If you don't remember your password, click "Don't remember your password?" and follow the steps in your email. 
  1. Click "Sign Up" 
  2. Enter your email and a password you will remember, you should use your email as your username 
  3. The next time you need to log in to MediaMath Academy, click "Log In" and use the email and password you created upon setup 

 

Session Details45 min

  • Panel Recording 45 min
  • Untitled Lesson
  • About Our Panelists
  • Session History
  • Hispanic Voices in Ad Tech