Omnichannel Campaigns

Omnichannel Campaigns

You will master the nuances and technical details of running programmatic campaigns across channels, including; Video, Mobile, Native, Audio, Digital out of Home (DOOH) and Connected TV (CTV)

About this course

 

COMING SOON

 

After completing this course, you will be able to:

  • Describe the features of each Programmatic channel
  • Explain the key differentiators of each Programmatic channel
  • Explain the benefits of each Programmatic channel

 

Curriculum

  • Choose Omnichannel. Here’s Why…
  • Video
  • Uploading a Video Creative in T1
  • Video Specifications in T1
  • The Opt-in Video Option for Making Better Mobile Ads
  • Mobile
  • Mobile Learning Objectives
  • What is Mobile Advertising?
  • The State of Mobile Today
  • What Makes Mobile Unique?
  • Mobile Cross Device Measurement & Targeting
  • Mobile Review
  • Mobile Specifications in T1
  • Native
  • Native Creatives
  • Uploading Native Creatives in T1
  • Native Specifications in T1
  • IAB Native Advertising Playbook
  • Native Resources
  • Audio
  • Audio Specifications
  • Connected TV (CTV)
  • Podcast: Screen Size Matters
  • Digital Out of Home (DOOH)
  • How to Use DOOH in Your Marketing Now
  • Certification Exam
  • Omnichannel Certification Exam
  • Your Opinion
  • Tell us what you think!

About this course

 

COMING SOON

 

After completing this course, you will be able to:

  • Describe the features of each Programmatic channel
  • Explain the key differentiators of each Programmatic channel
  • Explain the benefits of each Programmatic channel

 

Curriculum

  • Choose Omnichannel. Here’s Why…
  • Video
  • Uploading a Video Creative in T1
  • Video Specifications in T1
  • The Opt-in Video Option for Making Better Mobile Ads
  • Mobile
  • Mobile Learning Objectives
  • What is Mobile Advertising?
  • The State of Mobile Today
  • What Makes Mobile Unique?
  • Mobile Cross Device Measurement & Targeting
  • Mobile Review
  • Mobile Specifications in T1
  • Native
  • Native Creatives
  • Uploading Native Creatives in T1
  • Native Specifications in T1
  • IAB Native Advertising Playbook
  • Native Resources
  • Audio
  • Audio Specifications
  • Connected TV (CTV)
  • Podcast: Screen Size Matters
  • Digital Out of Home (DOOH)
  • How to Use DOOH in Your Marketing Now
  • Certification Exam
  • Omnichannel Certification Exam
  • Your Opinion
  • Tell us what you think!