Campaign Setup in TerminalOne

Campaign Setup in TerminalOne

This course defines what a campaign is in MediaMath's platform, TerminalOne and teaches you the basics of setting up your own campaigns

About this course

This course equips you with the knowledge and skills to set up and launch a campaign, including:

  • Managing creatives
  • Managing pixels
  • The MediaMath DMP
  • The MediaMath algorithm (The Brain)

Upon completion of this course you will be able to:

  • Describe what a campaign is in MediaMath's platform, TerminalOne
  • Setup a campaign in TerminalOne
  • Apply best practices to ensure your campaigns are set up for success

Curriculum

  • Introduction to TerminalOne (T1)
  • T1 Hierarchy
  • T1 Interface
  • T1 Support
  • Creatives
  • Introduction to Creatives
  • Uploading a Single Display Creative
  • Declaring a Creative Vendor
  • Classifying Creatives
  • Uploading Display Creatives in Bulk
  • Uploading Assets to the T1 Ad Server
  • Previewing Display Creatives
  • Uploading a Video Creative
  • Previewing Video Creatives
  • Uploading and Previewing Native Creatives
  • Creative Approvals
  • Audiences
  • Onboard Tab Overview
  • T1 DMP Audience Overview
  • T1 DMP Segments
  • Lookalike Audiences in T1
  • Campaign Setup
  • Adding a Campaign in T1
  • Knowledge Check
  • Strategies
  • What is a Strategy in T1?
  • Adding a Strategy in T1
  • Targeting
  • Targeting in T1
  • Supply Sources
  • T1 Supply Overview
  • MediaMath Supply Sources
  • Certification: Campaign Setup in TerminalOne
  • TerminalOne Campaign Setup Certification Exam
  • Your Opinion
  • Tell us what you think!

About this course

This course equips you with the knowledge and skills to set up and launch a campaign, including:

  • Managing creatives
  • Managing pixels
  • The MediaMath DMP
  • The MediaMath algorithm (The Brain)

Upon completion of this course you will be able to:

  • Describe what a campaign is in MediaMath's platform, TerminalOne
  • Setup a campaign in TerminalOne
  • Apply best practices to ensure your campaigns are set up for success

Curriculum

  • Introduction to TerminalOne (T1)
  • T1 Hierarchy
  • T1 Interface
  • T1 Support
  • Creatives
  • Introduction to Creatives
  • Uploading a Single Display Creative
  • Declaring a Creative Vendor
  • Classifying Creatives
  • Uploading Display Creatives in Bulk
  • Uploading Assets to the T1 Ad Server
  • Previewing Display Creatives
  • Uploading a Video Creative
  • Previewing Video Creatives
  • Uploading and Previewing Native Creatives
  • Creative Approvals
  • Audiences
  • Onboard Tab Overview
  • T1 DMP Audience Overview
  • T1 DMP Segments
  • Lookalike Audiences in T1
  • Campaign Setup
  • Adding a Campaign in T1
  • Knowledge Check
  • Strategies
  • What is a Strategy in T1?
  • Adding a Strategy in T1
  • Targeting
  • Targeting in T1
  • Supply Sources
  • T1 Supply Overview
  • MediaMath Supply Sources
  • Certification: Campaign Setup in TerminalOne
  • TerminalOne Campaign Setup Certification Exam
  • Your Opinion
  • Tell us what you think!