Campaign Optimization

Campaign Optimization

You will learn to apply best practices and tactics to help you make strategic optimization decisions. You will be given real world scenarios and problems to solve

About this course

This course explains how best to manage and optimize your T1 campaigns. This includes developing your understanding of:

  • MediaMath's Brain algorithm
  • Reviewing reports
  • The levers available for optimization
  • Following trader protocols

Upon completion of this course, you will be able to:

  • Describe the features, capabilities and processes associated with MediaMath's algorithm, The Brain
  • Navigate to and describe the features of each type of TerminalOne report
  • Apply Trader protocol to ensure campaigns are spending correctly

Curriculum

  • The Brain Algorithm
  • The Brain Overview
  • The Brain Defined
  • Watermarking
  • The Brain Overview Article
  • Campaign Management
  • Campaign Management
  • Knowledge Check: Campaign Optimization
  • Reporting in T1
  • T1 Reporting Overview
  • Campaign Performance Report Overview
  • T1 Dashboard Reports
  • T1 Dashboard Reports Overview
  • Trader Protocols
  • 10-Minute Daily Optimization
  • Daily, Weekly, and Monthly Optimizations
  • Certification - Campaign Optimization
  • Certification - Campaign Optimization
  • Your Opinion
  • Tell us what you think!

About this course

This course explains how best to manage and optimize your T1 campaigns. This includes developing your understanding of:

  • MediaMath's Brain algorithm
  • Reviewing reports
  • The levers available for optimization
  • Following trader protocols

Upon completion of this course, you will be able to:

  • Describe the features, capabilities and processes associated with MediaMath's algorithm, The Brain
  • Navigate to and describe the features of each type of TerminalOne report
  • Apply Trader protocol to ensure campaigns are spending correctly

Curriculum

  • The Brain Algorithm
  • The Brain Overview
  • The Brain Defined
  • Watermarking
  • The Brain Overview Article
  • Campaign Management
  • Campaign Management
  • Knowledge Check: Campaign Optimization
  • Reporting in T1
  • T1 Reporting Overview
  • Campaign Performance Report Overview
  • T1 Dashboard Reports
  • T1 Dashboard Reports Overview
  • Trader Protocols
  • 10-Minute Daily Optimization
  • Daily, Weekly, and Monthly Optimizations
  • Certification - Campaign Optimization
  • Certification - Campaign Optimization
  • Your Opinion
  • Tell us what you think!